Crisis & Issues Management
Media Monitors are specialists in supporting our clients in managing the media aspects of a crisis.
Supporting your crisis management strategies
Supporting you in in calm times and in a crisis
A crisis can hit your business any time, day or night and it is essential to be able to manage from how that crisis and your business may be reflected in the media. Media Monitors are specialists in supporting our clients in managing the media aspects of a crisis, with the products, services and systems specifically designed to assist you manage a crisis/issue.
Updating you as news breaks
Our systems can alert you to news as it breaks, keeping you abreast of all developments. This is delivered through our tools:
- Mediaportal providing online delivery of your relevant media content around the clock and accessible anywhere with internet access.
- Phone/sms alerting services for breaking news.
- Media monitoring delivered as news breaks across radio, print, TV and internet.
- Conference Unit Reporter available to capture any political doorstops, media conferences or public announcements regarding the issue.
Working with your team
In addition to our systems, we have people with media expertise that can work as an extension of your media team, 24/7 if need be, in times of crisis. This team can help you develop your crisis management action plan and target the right media and journalists to communicate your messages to your target audience.
Understanding the outcomes
Applying our expertise enables us to provide comprehensive media analysis of the media response, measuring both the impact of the crisis on your brand/company, as well as the effectiveness of your crisis management strategies.
Our media analysis services can help us understand such questions as:
- what messages are penetrating in the media?
- how far does the coverage reach?
- which journalists are discussing the issue favourably/unfavourably?
- how does the media coverage correlate with your share price movement?
Talk to us
Contact your Media Monitors service team to discuss your media needs today